Session recordingMany of us who work with linked data have probably encountered a colleague, or even a supervisor, who have confided in us that they don't understand linked data and think they never will. Part of this uncertainty is due to the technical nature of linked data, but another aspect is how we, as subject experts, talk about it. I will discuss how subject experts can talk about linked data with our colleagues in a way that is easily understandable and can alleviate worries and feelings of inadequacy.